![]() ![]() In other words, the app is too big to ignore if you want to be seen as a legit company.Īs of 2019, around 24% of the WeChat users followed less than ten official WeChat accounts. On average, 49.3% of WeChat users are following between 10 to 20 WeChat accounts. If you want to enter the Chinese market it is important to know that WeChat users can follow official accounts. Take also into account that WeChat’s ecosystem is growing at a fast pace, with new functionalities added over the years. In fact, WeChat’s Ecosystem is one of the most complete in the world, providing text messaging with a hold-to-talk functionality, video conferencing, WeChat channels, video games, and the possibility to share pictures and videos on what is called the “WeChat Moments” and more recently, for live streaming.Īs you can see, we can do almost everything just by using a single app that provides a wide variety of services. WeChat can be considered a must-have app in China as it reunites all the services of Facebook, Skype, Slack, Amazon, and PayPal… WeChat started out as just a messaging app but now includes features like social networks with voice chat capabilities and other functions for entering into business agreements or handling money transfers between friends as we will see later in detail this post: live streaming. WeChat: China’s Must-Have App for businesses Its success relies on the fact that Wechat was able to integrate almost all the features that made the success of the world’s most popular networks. Worldwide, WeChat is one of the leading social networks, ranking sixth in terms of active user number, becoming a lucrative marketing platform with its plethora of different functionalities. As of 2021, Wechat is the most used social media far beyond Weibo and is expected to grow even more in 2022. (© Hootsuite)Įven though the messaging functionality remains the core of the app, WeChat’s ecosystem is extremely vast and appreciated by Chinese users. What was at the beginning only a mobile messaging app has become China’s number one app with 1.21 billion users as of 2021. This app quickly became the world’s largest standalone mobile app, reaching 1 billion monthly active users in 2018. What is WeChat?ĭeveloped by the famous company Tencent, WeChat (known as Weixin 微信 in China) was launched in 2011 in Mainland China, and in 2012 in its international version. Nowadays, Tencent ranks among the world’s top technology companies in terms of market value and innovation. In 2018, Tencent’s market value was worth more than US$500 billion, becoming the first Asian technology company to achieve this. In China, Tencent is mainly used with its instant messaging apps like WeChat and QQ, web portals like QQ.com, and music services with Tencent Music Entertainment and Tencent Games. Tencent was able to be part of Chinese people’s lives. Thanks to the variety of services it has, such as social networks, music, web portals, e-commerce, mobile games, e-payment, internet services, etc. The success of Tencent comes from its social media, venture capital, and investment corporations. ![]() ![]() Tencent is specialized in new technologies and is one of the world’s largest companies. What has made Tencent successful with Chinese netizens? Tencent is known for its various Internet-related services and products, which are highly used in entertainment, video games, as well as in artificial intelligence industries. ![]() Established in 1998, Tencent Holdings Ltd., also known as Tencent (腾讯), is a Chinese multinational technology company. To begin with, let’s start by looking at Tencent, the company behind WeChat that has created its own ecosystem with several extremely useful apps and tools. ![]()
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